 | What is a Vision Statement?
 | A vision statement is a statement that provides where
the company sees itself to be in the future. In other words, "what
does the company want to become." Typically, the vision statement is very
general and does not change often. It should be short, and be
distinguished enough to differentiate the company from its competitor. |
| A vision statement may NOT even offer the reader what
does the company do or produce. An example would be:
"Connecting people worldwide". It really does not say much,
however, it captures the attention if you read this as part of a company's
profile.
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| What is a Mission Statement?
| A mission statement is a statement that
provides the stakeholder (employee, customers, suppliers, creditors, and
investors) how the company is going to reach its vision. In other
words, mission statement should answer the question of, "what is our
business." |
| Just like vision statement, it should be broad.
A great mission statement should address all the stakeholders:
customers, employees, suppliers, creditors and investors. Keep in mind
that mission statement does not change often.
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