| Potential internal strengths |
Potential internal weaknesses |
| Many product lines? |
Obsolete, narrow product lines? |
| Broad market coverage? |
Rising manufacturing costs? |
| Manufacturing competence? |
Decline in R&D innovations? |
| Good marketing skills? |
Poor marketing skills? |
| Good materials management systems? |
Poor materials management systems? |
| R&D skills and leadership? |
Loss of customer good will? |
| Information system competencies |
Inadequate information systems? |
| Human resource competencies? |
Inadequate human resources? |
| Brand name reputation? |
Loss of brand name capital? |
| Portfolio management skills? |
Growth without direction? |
| Cost of differentiation advantage? |
Bad portfolio management? |
| New-venture management expertise? |
Loss of corporate direction? |
| Appropriate management style? |
Infighting among divisions? |
| Appropriate organizational structure? |
Loss of corporate control? |
| Appropriate control systems? |
Inappropriate organizational structure and control
systems? |
| Ability to manage strategic change? |
High conflict and politics? |
| Well-developed corporate strategy? |
Poor financial management? |
| Good financial management? |
Others? |
| Others? |
|
| |
|
| Potential environmental opportunities |
Potential environmental threats |
| Expand core business(es)? |
Attacks on core business(es)? |
| Exploit new market segments? |
Increases in domestic competition? |
| Widen new market segments? |
Increases in foreign competition? |
| Extend cost or differentiation advantage? |
Change in consumer taste? |
| Diversify into new growth businesses? |
Fall in barriers to entry? |
| Expand into foreign markets? |
Rise in new or substitute products? |
| Apply R&D skills in new areas? |
Increase in industry rivalry? |
| Enter new related businesses? |
New forms of industry competition? |
| Vertically integrate forward? |
Potential for takeover? |
| Vertically integrate backward? |
Existence for corporate raiders? |
| Enlarge corporate portfolio? |
Increase in regional competition? |
| Overcome barriers to entry? |
Changes in demographic factors? |
| Reduce rivalry among competitors? |
Changes in economic factors? |
| Make profitable new acquisitions? |
Downturn in economy? |
| Apply brand name capital in new areas? |
Rising labor costs? |
| Seek fast market growth? |
Slower market growth? |
| Others? |
Others? |
