Marketing Plan Outline

E-Commerce Business Model

bulletAssignment Cover Page
bulletExecutive Summary
bulletTable of Contents
bulletIntroduction
bulletCompany Information
bulletVision Statement
bulletMission Statement
bulletGoals
bulletFinancial
bulletMarketing
bulletObjectives
bulletProducts/Services
bulletIndustry Analysis
bulletGrowth
bulletTrends
bulletMarket Analysis
bulletCompetition (Complete Competitive Scoring / Ranking)
bulletLegal and Environmental Restrictions
bulletTechnology
bulletOpportunities
bulletSubstantiality, Accessibility, Responsiveness
bulletTarget Market
bulletGeography
bulletDemographics
bulletPsychographics
bulletBenefits Sought
bulletUsage Rate
bulletBuying Behavior
bulletCharacteristics (Adoptions)
bulletMarketing Mix
bulletProduct
bulletPlace (Supply Chain, Distribution, Packaging and Shipping, ..)
bulletPrice
bulletPromotion (Must Include All Costs and Time Table for Each Promotional Release)
bulletSWOT
bullet Design
bulletPurpose
bulletWeb Site Purpose 
bulletTarget the Site 
bullet Structural design
bullet Reviews
bullet Licenses
bullet Update area
bullet Useful links
bullet Sponsors
bullet Toolbox
bullet How to order 
bullet Graphics design
bulletGood Hypertext 
bulletStyle Guides 
bulletCSS Stylesheets (Cascading Stylesheets)
bulletHTML Quick Reference
bulletPrivacy policy 
bulletTerms of use 
bulletTest and fix
bulletStorefronts
bullet Programming
bulletDatabases
bulletBudget
bulletHardware
bulletSoftware
bulletService
bulletDesign
bulletSetup
bulletPost Service
bullet The Time Table
bullet The Financial Workbook is divided into 13 worksheets.
bullet 01) Menu
bullet 02) Assumptions
bullet 03) Investment budget
bullet 04) Balance sheet start-up
bullet 05) Estimate sales
bullet 06) Sales projection (monthly) 3 yrs
bullet 07) Sales projection (annual) 5 yrs
bullet 08) Income & Expense statement (monthly) 3 yrs
bullet09) Income & Expense statement (annual) 5 yrs
bullet 10) Personnel plan (monthly) 3 yrs
bullet 11) Personnel plan (annual) 5 yrs
bullet 12) Advertising budget (monthly) 3 yrs
bullet13) Advertising budget (annual) 5 yrs
bullet14) Best/Worst case scenario
bulletRisks and Alternative Strategies (Contingency Plans)
bulletConclusion
bulletReferences
bulletAppendices (If Any)

Last Updated by Mernoush Banton: February 17, 2009