Example of Competitive
Analysis for a Startup Company
|
Exhibit
7: |
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|
Ranking:
1 - 5, with 1 being weak and 5 being strong |
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|
|
Peak Adventure Experience |
Adventure
Women |
Call
of the Wild |
Wild
Women |
Women
Travel Club |
| Product (tour only) | 4 | 4 | 3 | 2 | 2 |
|
Company |
2 |
3 |
4 |
3 |
2 |
|
Estimated
Share of Market |
1 |
4 |
4 |
2 |
2 |
|
Product
Line (breadth) |
3 |
4 |
4 |
1 |
2 |
|
Quality |
4 |
5 |
3 |
3 |
2 |
|
Advertising
Effectiveness |
2 |
4 |
3 |
2 |
2 |
|
Standing
in Industry |
1 |
4 |
4 |
3 |
2 |
|
Future
Potential |
3 |
4 |
4 |
3 |
2 |
|
Seriousness
of Competition |
1 |
5 |
5 |
3 |
3 |
|
|
|
|
|
|
|
|
Competitive
Roundup— service |
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|
Price |
2 |
3 |
3 |
3 |
3 |
|
Ease
of Use |
4 |
3 |
3 |
2 |
4 |
|
Appearance |
4 |
3 |
3 |
2 |
2 |
|
Quality |
4 |
3 |
3 |
3 |
2 |
|
24-Hour
Availability / Support |
1 |
2 |
2 |
2 |
2 |
|
Guarantee
/ Warranty |
1 |
3 |
3 |
3 |
3 |
Last Updated: 01/11/2005 Prepared by: Dr. Mernoush Banton